Popular Ford models continue to be heavily discounted as Blue Oval boss bets on America.
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- Major automakers are reacting to tariff shockwaves in the market.
- Ford Motor Company CEO Jim Farley believes Blue Oval has rare opportunity to best competition.
- Ford’s ‘From America, For America’ campaign could save you thousands on your next car.
Though the Trump administration has attempted to soften the blow of auto tariffs, shockwaves have already impacted automakers and consumers. Luckily for car buyers, some companies are using incentives to offload inventory in a hyper-competitive market.
American ‘big three’ automaker Ford Motor Company is just as exposed to tariff tremors as any major automaker. CEO Jim Farley is confident the Blue Oval can navigate market turbulence. Ford is officially extending its employee-pricing incentive, which is sweet music to the ears of car buyers and fans of the iconic American brand.
When does the Ford employee-pricing incentive expire?
According to Automotive News.com, Ford is extending its employee-pricing offer to July 6th, 2025 “amid continued uncertainty around President Donald Trump’s tariffs on imported vehicles”. Originally, the incentive was due to expire by June 2nd, 2025. It was originally rolled out in the beginning of April alongside the announcement of major automotive tariffs.
This news is great for consumers who were looking to take advantage of the incentive and lease or purchase a new Ford vehicle. The Blue Oval’s website claims that the offer extends to select 2024 and 2025 Ford and Lincoln nameplates.
What is Ford Motor Company: From America, For America?
Ford’s employee-pricing campaign is called Ford Motor Company From America, For America. The idea behind the campaign is to offer deals on some of the automaker’s most popular nameplates as consumers process the effects of auto tariffs. Car import and car part tariffs could drive up the prices of new vehicles in the months to come, so Ford’s campaign is offering consumers a unique opportunity. In short, you can buy some of the brand’s best vehicles for the same prices that are offered to employees.
So, how much can Americans actually save by taking advantage of this campaign? The 2025 Ford F-150 full-size pickup truck has a starting MSRP of $38,810. It starts at just $35,799 for employees. That’s a discount of $3,011 on the brand’s most popular vehicle.
If trucks aren’t your thing and you’re more into muscle cars, the incentive also extends to the iconic Mustang nameplate. The 2025 Ford Mustang has a starting MSRP of $31,920, but you can get it for $29,671 thanks to the campaign. That equates to savings of $2,249. The Ford F-150 and Ford Mustang are just two of the many models eligible for the incentive.
Should you get a Ford while it’s discounted?
“We want to keep our prices competitive and low,” Ford CEO Jim Farley told CNN April 30. That said, there’s no telling how tariffs will affect new vehicle prices in the long run. For the moment, there are some sweet deals on some of the best-selling Ford models ever made. That’s a win-win for the company and American drivers.
If you were already eyeing a Ford model prior to the incentive, this campaign certainly makes leasing or buying a new model a more attractive offer. On the other hand, buyers who are on the fence about a purchasing decision should remain cautious. It may be a great time to get a new Ford, but tariffs are making it a horrible time to shop for most new cars.
The White House claims that auto tariffs are ultimately “incentivizing domestic auto production” in America. This may be a net positive in the long run for American automakers like Ford, but even the Blue Oval isn’t immune to the financial impact of a global supply chain disruption. Can President Trump truly make American auto manufacturing great again, or is a globalist approach better for the average consumer? Only time will tell.
